Transcript - Double the impact in half the time
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only a few times during a long career do
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you face a big idea and really big idea
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one that potentially if nurtured right
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might become bigger than yourself you
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don't know it but you have this feeling
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and honestly I have this feeling right
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now it's a simple idea with a huge
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impact but but let me take you a little
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bit back in time back to 1968 I lived in
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just 10 kilometers north of community
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it's about 5 kilometers that way
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in a typical suburb with the villas from
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the 1920s mixed up with industrial areas
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this is me and my friends the is in the
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middle is me and we played we played
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football on the lawn in front of the
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porcelain factory you can see there
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every afternoon please follow me on this
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journey so please close your eyes
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everybody close your eyes and feel the
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heat from the big ovens smell the scent
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of metal hear the noise from the
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conveyence and see the fine dust all
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over the area
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this is the sound of the factory whistle
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can you imagine the big crowd of men and
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women dressed in blue running out of the
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main gate
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that afternoon smell the dark on
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your brand-new sneakers that your mom
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told you not to play football in yeah
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please open your eyes
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this is 1968 in Olympia and by the way
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this is my brother and this is Limpy
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today the postman Factory is long gone
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they produce Boston elsewhere in the
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world but even though the factories are
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gone they're actually more workplaces in
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limpid nowadays than there was in 1968
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but there are very few people in
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Google's people in Olympia actually
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dresses or dress like you do and like I
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do so so it's it's a different if it's a
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different city and and this dramatic
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change in in the workforce has happening
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during these 50 years it has happened in
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room it has happened in the rest of the
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Western world as you can see here on
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this slide there are entry more
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workplaces but different works
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workplaces very different the people
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that go to work in the Western world
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today they do another type of work they
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do management
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they do logistics they do Rd they do
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admin they do all kinds of strange jobs
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sometimes named knowledge work let's
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just call it white-collar Chile this
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type of work that they do you do I do is
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to a very large extent what I would call
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one of assignments and that actually has
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the name it's called a project it's
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actually a project Factory a project
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Factory and that project Factory is part
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of a project society welcome to the
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project society
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22% of the world's GDP is actually
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projects and that number are increasing
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pretty rapidly so if you look into the
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Western world 35 percent of the GDP in
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the Western world was projects in 2010
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and in 2020 it's predicted to be 40
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percent so welcome to the project
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society with a lot of project factories
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only 1/3 of all the projects that we do
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I actually successful projects and that
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number hasn't really changed for the
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past 50 years of course the nature of
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projects is that it contains uncertainty
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so the number will never become 100 but
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we haven't really seen any project Civet
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during the last 50 years we are actually
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really I'm sorry to say really
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unproductive could you keep this one
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just one thing this this chair in the
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same 50 years has become 2 to 3 percent
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cheaper or better every year meaning
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that if you do the math it has become
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four times better or four times cheaper
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or 2 times better and 2 times cheaper
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whatever you prefer in those 50 years
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this is an F and a fantastic achievement
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done by the blue men and women in our
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lean product factories if and I do say
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if we had seen the same development in
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project CPG we would actually be able to
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deliver projects with of the impact in
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half the time today that the classic
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protect management with you could say
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approach is inherited from the days of
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the porcelain factory the days where the
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world was pretty stable and at a time
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when success was to deliver what you
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promised to deliver a project out of the
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project to deliver on time on cost and
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on quality to deliver in accordance with
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a plan or a contract
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we need to rethink that and the idea of
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rethinking product management is not new
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it has been around in the academic world
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for the past 20 years from product focus
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to impact folks we need an agile
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approach we need agility and we have
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seen agile methodologies in software
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development we have seen new working
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methods in the software in the tech
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companies but we need a radically
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different approach to the discipline of
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project management and is the surprise
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we know the ingredients because there
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are so many so many great projects to
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study out there and there's the second
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surprise nobody had has really put these
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ingredients together we did that we did
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that together with 10 leading global
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organizations leading global project
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veterans and a fabulous community of
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more than 1500 practitioners and the
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result it's they have government
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ethology
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and it's really simple it's about
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putting an extreme focus on three core
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elements impact flow and leadership we
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have done more than twenty half-double
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projects in implementers we have on
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average reduced the lead time by 40%
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and we actually developed the concept as
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we did that it's extremely powerful a
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project without impact is basically
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waste you the project manager of the
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project leader or the project sponsor
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you are responsible for delivering
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impact not only the product when I did
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my PhD thesis I spent three years
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conducting experiments writing papers
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and writing a 533 patents report
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nobody except my introvert Swedish
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professor has ever read that we thought
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it's a complete waste what I've asked
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success is not to deliver what you
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originally planned success is to create
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implant or stakeholder satisfaction the
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secret of half novel is actually very
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simple is to create impact why you
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deliver the product not after the
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product is delivered so if you want to
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write a book have the audience read the
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book before it's printed we actually did
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that if you want to teach two years
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curriculum in math do it in two weeks we
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actually helped doing that if you want
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to implement a new CRM system in a huge
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organization to improve top-line insist
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on impact in
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- money not in two years time because
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and dude small because you will learn as
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you go along you will learn and start
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with the impact case because that's
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acted the tool for that very simple
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insist on the shortest time to impact
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because you will learn and remember that
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in a constantly changing world the best
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measure for impact is actually
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stakeholder satisfaction that's why we
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need a high frequency feedback mechanism
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with the stakeholders
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hence the posture we need flow with the
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projects
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it starts with co-located teams the
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simplest trick so project symmetry in
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the project factory this doesn't go
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along very well with a classical
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hierarchy where the line meridian once
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you have control over the resources set
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them free
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we know from numerous studies that
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co-located teams are radically more
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innovative radically more productive
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than distributed teams and if you
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combine that with agile methods checked
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visual painting Sprint's etc you create
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flow you create energy it's extremely
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powerful leadership 70 this number is
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important 75% of all projects failure
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failures are due to bad leadership 75%
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the protect factories key resource is
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human engagement
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and human engagement is a function of
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time talent and energy those good a
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please could you stand up thank you
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if you should know this is a human being
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[Music]
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it's not a machine is not a robot robot
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it's a human it's a human being it has
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feelings
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it has feelings and it has to be
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motivated on the time to deliver time
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talent and energy thank you very much
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humans don't like to be an activity in a
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project name they don't like it they
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don't like to be an activity in a
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process diagram they want meaning that's
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how humans function and fully engaged
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teams of humans are capable of doing
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amazing things the role of the project
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sponsor is to create fully engaged
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project veterans the role of the project
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sponsor is not to be a heroic
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decision-maker in a steering committee
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every six weeks which means we have to
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focus on very few important projects it
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is my dream then we can unleash this
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gigantic potential together
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for our clients for the Society for
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employment in all our projects thank you
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very much for your attention thank you
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so much
