"Projects are complex, human systems"

What was your role in the development of Half Double?

I was part of the project team from 2014. My main role was around communication and rollout – shaping the story and helping to connect the different people and strands of the project so that it would become more than just a method.

What do you remember most clearly from the early Half Double days?

There was an incredible energy – a real “let’s go” spirit after the initial funding came through. I joined just as we secured the first round of funding, and we were ready to test, communicate and scale. My role was quite broad: I helped develop and test the method in pilot projects, extract learnings, and design the overall communication and community-building strategy. It felt like being part of something big and important.

What made the idea of a new project model so exciting to you?

I have a background in business psychology and have always been fascinated by the human dimension of organisations. Projects, as temporary systems, are even more complex and filled with potential for better collaboration and energy.

What have you taken with you from Half Double into your current work?

I always bring the mindset with me: What’s the impact? How do we create flow? What kind of leadership is needed here? Even when I’m designing two-day workshops or leadership academies, I use the core principles to structure my thinking – sometimes abstractly, sometimes with concrete tools like impact cases, visual planning, pulse checks and active ownership. It’s about adapting the method to fit the context.

Have you had moments where you thought, “This really works”?

Absolutely – especially in those micro-moments where people are gathered around a visual plan or when an impact case clarifies direction. I’ve also had the opposite experience: when I let go of active ownership too early and the project lost traction. Those situations remind me why the method matters.

What makes Half Double stand out compared to other methods?

It’s the combination of simplicity and principle-based flexibility. Half Double doesn’t rely on rigid tools – it empowers you to use judgment and adapt to your context. And the fact that it's principle-driven – impact, flow, leadership – makes it applicable far beyond traditional project formats.

If you could wish something for Half Double’s future, what would it be?

I hope to see broader knowledge and stronger embedding in the market. Half Double still feels fresh and powerful, but to keep that energy alive, we need to keep engaging, training and telling the story in ways that connect – even as the method becomes more mature.