Transcript - Half Double conference 2016 - key messages
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the purpose is to establish the
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half-double methodology as a new project
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paradigm we've been working on this
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paradigm for the last or at least on the
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methodology on the last three years the
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reality is that most projects don't make
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it and I want to address this question
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from my perspective why and what's going
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on so the first of all is the challenge
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projects become harder they become more
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complex they become faster technology is
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moving very fast and competition is
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stronger innovation is very critical and
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time we cut shorter and techniques have
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not changed much and there's been a lot
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of articles about how can we achieve
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rethink product management but there are
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actually very few articles about how to
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do it and that's the idea of this
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journey to actually come out with some
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simple tools to break this paradigm
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that's the idea
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with product half double
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if we look at the at the concept as it
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is it's it's filled up with a core where
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we have three core elements of impact
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flow and music and the core elements
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actually we're non-negotiable on the
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core elements so if you want to make
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half double work we will have to do
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impact for leadership and we will have
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to stick to the principle that's found
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into each of the core elements why
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projects fail because of unclear goals
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because of lack of leadership miss
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reading the market and the last one is
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significant didn't understand the
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challenges the difficulties in this
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project and it's not risk remember the
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world it's not risk
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don't you think Boeing manage risk
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correctly close they did they didn't how
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to address the challenges it's a big
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factor in failures and I'll come to this
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later it's part of innovation because
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innovation can make or break your
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project it's about making impact an
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impact is in the end measured by one
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measure which is stakeholder
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satisfaction
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the idea of the impact solution design
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is to decide an overall kind of plan for
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you for your project on how you will
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deliver value early on so reduce the
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time to impact so for instance if you're
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doing a website and it takes you four
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months to create all the concept for
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that website why not launch a launch
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page which is just a one-page thing
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after a month with the most important
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information so that you can start
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trading the impact as you do the rest of
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the project that's the core idea it's
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the step in the right direction there's
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no question about it and I've been
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waiting for other people to join me and
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my team and my colleagues in this
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direction the world is huge we can find
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many many ways to improve this what
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everyone this way it's the correct
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constant first of all and I support the
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elements of the message so these are the
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three major points that are and the
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background of what I think about it and
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that's why I came here very very hopeful
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and open to really head and happy to be
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part of it
