Transcript - The Half Double Journey
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let me take you back to the
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14th of may in 2013.
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um as you can see uh this is this was a
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current picture
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back then my hair has changed a little
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so that's that's how half double also
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have grown along the way
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but at that day actually nils who's
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sitting here who's the managing partner
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of implement and me we joined forces
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together with one of our
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very good clients at that point
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christina pillerson
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christina was working in coloplast and
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we've been helping christina to build up
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a
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development muscle a project
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organization with
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with lots of strength so she said to us
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all right guys we've done the project
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management training we've done the
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steering committee training
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we've done the project model and the
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flow with that we're doing portfolio
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management
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so we're doing all the right things and
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even though we're doing all the right
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things
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you know it seems like we're trying to
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fit
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rationality which might be kind of a
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squared thing
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with with reality that might be kind of
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a circular thing
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and we're trying to make these two
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things fit together
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and even though that we've been working
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together on this it still seems like
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we're
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trying to make the right match every
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time and we can't make it work
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so so actually for us it seems like only
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30
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of our projects seems to really succeed
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so so guys how should we cope with this
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what should we do now
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because we still need to do more and
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nils and i looked at each other and uh
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to be honest with you we were uh we we
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didn't have that many words
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at that exact moment so we kind of got a
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little silent
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and uh and i think that we realized we
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couldn't solve this right there
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at that point so so we needed to do
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something else
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and and christina actually said i i
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think that we should
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do something bigger with this and nil
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said do something bigger
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uh you know like you know figure out
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what the problem is and then we kind of
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talked about
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what is the problem and and this number
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actually derived out of
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some of this discussion we we figured
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out that
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uh 34.7 of the german
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national economy actually consists of
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projects so one-third
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of the project of of the economy today
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is actually based on
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project leadership and doing projects
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and
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so so you know one third of the economy
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would be just like doing
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kind of a project factory so so most
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organizations today
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are really more like not product
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factories but project factories
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so we're into a modern age where we can
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actually
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make a huge change if we do something
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about this
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so so that was the discussion we had at
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that point and and and we
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we all agreed that there's a hidden
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potential here
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which is even bigger than you know other
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things that we
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that we're concerned about at this point
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um and
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and then nil said i read a book recently
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it was about how to create
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great management concepts and
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uh and i have a good idea for how we can
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make rationality to fit with reality
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i think i think i have a good idea and
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and i think it's about creating a
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concept
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that would kind of help us to do that
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i'm not sure what the concept is but i
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think i know how the
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how to approach it and and he said so so
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i read in this book that you need to
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to have a catchy name for it then then
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you should figure out
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a narrative related to that name some
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you know
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a bigger narrative a bigger why that
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everyone can kind of tap into
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and then you just need to credentialize
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it let's
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maybe we should do that and christina
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and i looked at each other and i thought
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yeah maybe and then we brainstormed on
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you know what could be the name and we
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came up with a great name
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project 2-0 that's where we started
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right so we were really you know
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at the top of our peak there thinking
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creatively and then then we figured out
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okay
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what happens when project 3-0 arrives
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then project 2-0 probably will be
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absolutely so maybe that's not
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the best name so this is of course a
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process over a few weeks and
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then we gave it another name so we gave
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it a project half double we we
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actually invented project half double
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and and and
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the idea behind that was really to to
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link it to the narrative that
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maybe we could create double the impact
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in half the time in some of our projects
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because we've actually
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we've we've tried that in some of the
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projects and we thought that that could
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be a provoking statement that could be
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something
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that the project management worlds
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probably haven't heard about before
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maybe that could kind of wake people up
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to see the challenge but also to see the
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potential
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because we could together we could
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develop a new and radical project
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paradigm to increase the competitiveness
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of the danish industry that was kind of
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the narrative
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that we made there and then we said okay
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so you know how can we then
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gain traction with it so we gathered the
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25 best people that we knew of
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at that point uh people like christina
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people who work with projects in reality
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and and
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and these are some of the sessions that
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we had and we discussed you know how can
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we gain traction with this
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uh do they even would they even like to
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contribute in this
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and out of the 25 that we invited that
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day
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21 of them said yes we would like to
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join let's do something more
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and today this number have grown into 2
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300 people
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uh so so that was the the passionate
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start of it
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and then we made at that session here we
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made 10 moonshots
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for project management 10 moonshots for
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how project management could change
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and those moonshots became an
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application to the danish industry
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foundation
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who actually saw the potential in this
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who wanted to support this and fund it
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going forward and that was the first
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credentialization that we gained
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with half double and then then what we
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did was that we actually
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contacted oahu's university we contacted
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ps5e who was
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already in the business of creating
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something within reinventing project
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management
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and we contacted cbs and danish
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technical university
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and together with them we joined forces
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and with some of the 21 practitioners
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who soon became 100 and then 200
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then we started actually doing real live
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projects trying to make this methodology
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while we were you know doing the real
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projects we were developing the
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methodology
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with impact flow and leadership trying
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to figure out what would these projects
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need to succeed
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so the first seven projects were
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actually experiments so
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one of the the first seven was for
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instance landman unipeak
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which was the place where christina at
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that point were working
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so we tried it out and tried to develop
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this methodology on real life projects
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but also to create
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some kind of impact so we were really
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you know
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rigid on the impact generation and then
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we had always university and technical
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university at that point
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to evaluate some of those projects so
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the idea
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have now matured into a thing that we
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have tested
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a thing that we have proved actually
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works a thing that we have developed
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again and again so to make it as fit as
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possible for projects
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and we think that the idea is now mature
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enough to
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actually create an institute and this
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institute
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will have the same vision as half double
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hat when
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project half double hat when it started
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the vision is still to increase the
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success rate of projects
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and we also would like to increase the
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competitiveness of private and public
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organizations in denmark
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but we also would like to expand this to
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the world
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because we think that world might need
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this we think that sustainability
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projects could need this we think that
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product development projects could need
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this because we've actually proved that
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it works
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so so that's where we are and we're
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trying to create
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an ecosystem an independent and
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self-sustaining ecosystem
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where half-double practitioners will
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seek help from consultants and take
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education uh within half double being
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educated
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leverage their competences within this
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and in order to do that we need a
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certain standard
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we need partners who can make sure that
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this is
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a valid trustworthy standard and that it
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will be done in the same
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great way with all partners associated
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to the institute
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we've also about to start with software
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partners who will make
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kind of a software version of half
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double for
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for us to use it in in for instance
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portfolio management and project
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management
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and we still want to keep research very
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close to half double because we think it
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really gives half double an
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edge so these are some of the
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organizations that have joined in and
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said yes we would like to be part of
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this
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yes we would like to develop and defuse
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this concept even more
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in this self-sustaining fund that will
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give donations back
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to to project management so that is the
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whole idea
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that the institute will be an unwilling
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inpartial
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entity that will help create this
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ecosystem and that's what we're trying
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to create here
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in the third wave of half double which
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have gained another 15 million
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in in support from the danish industry
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foundation so in order to do that we're
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creating this certification standard
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which will be one of the things that you
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will hear more about today
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so we have actually invited some of the
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partners here
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to help us to to get closer to these
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ambitions that we have for the institute
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so by the end of 2022
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we're hoping that we will have at least
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a thousand
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organizations using the half double
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concept
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out of those thousand we are hoping to
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have at least
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50 small growth organizations who have
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proved that they are using half double
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and that it works in their context as
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well
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and also have a thousand certified half
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double practitioners
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so that's what we're striving towards
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and that's why we need to be more people
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that's why we need to be more passionate
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people to
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get this great idea diffused into even
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more
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organizations so the
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half double wave 3 also contains quite
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some
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marketing quite some spreading the word
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activities
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so for the 15 million million that we
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have achieved
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from the danish industry foundation
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right now they will be used
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in order to spread the word over the
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next three years about half double so we
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will do more thought leader conferences
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like this
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we will do regional community meetings
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we will do
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we'll develop a guide to start half
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double in smaller growth
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organizations we'll do social media
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campaigns we'll do half double films and
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guides
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and we'll also do a gamification version
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of half double to make it easy
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fun and rewarding to start working with
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this concept
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then we will do quite some education
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we'll do education of executive teams
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education of project teams and also
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create this standard
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so to make sure that the education is
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done in a proper
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and high quality way that actually
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ensures that the projects that we do
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with half double do create impact
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because that's the idea with half double
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we're trying to create double the impact
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in half the time
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and if projects you know do not succeed
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with that then we have an issue
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that's why we need a standard
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so that is also the reason why we're
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today are launching
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the new website halfdoubleinstitute.org
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and at that website we will kind of
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develop and
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and add more and more content to content
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as we move along and this will also be
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the platform
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where practitioners consultants
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certification partners researchers meet
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and have online debates so that is the
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vision for the half double website that
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that will kind of be
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the virtual uh meeting point for half
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double
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passionate people
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[Applause]
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you
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